Nigeria's Appeal To Tourists
Nigeria offers a wide variety of tourist attractions such as extended and roomy river and ocean beaches ideal for swimming and other water sports, unique wildlife, vast tracts of unspoiled nature ranging from tropical forest, magnificent waterfalls, some new rapidly growing cities and climatic conditions in some parts particularly conducive to holidaying. Other attractions include traditional ways of life preserved in local customs; rich and varied handicrafts and other colourful products depicting or illustrative of native arts and lifestyle, and the authentic unsophisticated but friendly attitude of many in the Nigerian population. However, many of these attractions are still largely untapped and even at their raw states, they are still being enjoyed by few outsiders, either very rich visitors in quest of exoticism or adventurous people in search of new challenges and experiences. The lack of required modern infrastructural facilities and in some parts of the country acute conditions of underdevelopment and poverty can be seen which many potential Nigeria bound tourist may not like to be confronted with. These are impediments to tourism, which the new administration has been tackling since assumption of office. Investors, both foreign and local are therefore called upon to come and invest in the abundant tourism potentials in the country. The richness and diversity of Nigeria's tourism resources coupled with economic liberalisation policies will provide investment opportunities in various areas as follows:
Heritage/Cultural Tourism Resources Development of slave trade relics
Establishment of museums and preservation of monuments
Wildlife Tourism Resources
Development of hiking trails and Jeep tracks in the national parks
Development of picnic and camping sites at strategic locations within the trail circuit system in the national parks
Building of tourist lodges
Building of reception centres at Natural/Physical Attractions
Provision of cable bus system to take tourist through the very rugged but scenic terrain of the mountains especially in Kanyang, Obudu and Mambilla Plateau Construction of lodge cabins for expedition tourist and rangers.
Establishment of hotels and resorts near waterfalls, springs, caves and temperate climate areas such as Obudu, jos and Mambila Plateau.
Beach Tourism potentials Establishment of boating and sport fishing facilities
Development of water transportation Provision of educational facilities for water skiing and swimming
Establishment of holiday resorts along the coasts.
Development of Amusement parks, entertainment facilities and shopping services
Development of arts and crafts which constitute symbol of the people's cultural values and love for nature.
Some Business Opportunities
Transportation Nigeria has attained a high level of good transportation system especially Airline and Road Transportation, investment opportunities are still needed in water recreation transportation and rail services.
Hospitality The hospitality sector of the tourism industry seems to be the most competitive area with the presence of starwood Hotel Groups, owners of Sheratons, Hilton, Le Meridien, Shangra Lai the Asian Hotel giant in restaurants and many
Meanwhile, most of Nigeria's beautiful beaches locations are still largely without accommodation facilities, which are targets for investors in most tourism destinations across the globe.
Like the Europeans and Americas tour companies invaded the North, South and East Africa by having tour offices in these regions which enable them to market destinations in their home countries is lacking in the case of Nigeria.
Any Company willing to do so for Nigeria will be highly welcome.local hotel and restaurant groups battling for a better share of the market.
Apart from the enormous potentials and investment opportunities in the Nigerian tourism sector, the country's investment climate at present is one of the most favourable in Africa for a number of reasons, among which is Political Stability.
The enthronement of a viable democratic system, which guarantees political stability, improves international relation and respect for human rights would in various ways enhance investment opportunities in the country.
The provision of incentives in the 1990 National Tourism Policy were also to enhance private sector participation. These are in the following areas:
Tourism investment atmosphere in Nigeria is now conducive given the abundant resources available, large market, enthronement of enduring democracy, and a package of incentive put together by government. Foreign investors and other interested individuals should take these advantages to invest in the Nigerian tourism industry for sustainability and profitable returns.
Tourism Investment Opportunities In Nigeria
A Tourism policy was produced in 1990 with the basic objective of making Nigeria the ultimate tourism destination in Africa.
The main thrust of government policy on tourism, is to generate foreign exchange, encourage even development, promote tourism based rural enterprises, generate employment and accelerate rural urban integration and cultural exchange.
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